About Midseason
Clothes with a character attached.
A concept fashion studio. Each garment is designed with the person who wears it, and every campaign is illustrated in the same hand.
The illustration isn't decoration. It's where the garment is designed.
Most labels shoot the clothes and then look for a story. MIDSEASON works the other way round. A character, a place and a season come first, and the garment is drawn to belong there: a reefer coat for a snowy crossing, a souvenir bomber for a clear autumn afternoon.
Because every season is drawn in the same hand, the line holds together. The proportions, the restrained palette and the quiet geometry carry from the campaign through to the product page.
This site is a working concept. Details that need a physical sample, such as fabric composition, care and measurements, are marked as pending rather than guessed.
Principles
- Character first. Each piece is designed in a scene, not on a blank figure.
- One visual language across all four seasons, from campaign to product page.
- Honest product data. Nothing is listed as fact until it has been checked on a sample.
See the pieces
Browse the collection, or find out how to get in touch with the studio.